012 - How to Market on a Low Budget: Part 3 - Intro to Inbound Marketing

with Khalil Benalioulhaj

Episode 012

 
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As a continuation from our previous conversation, we talk with Khalil to build onto our marketing foundation and create a growth plan. In this episode, we go over the main steps to building a strong growth plan that will move your company forward with a purpose and a sense of direction. “If you don’t know where you’re going, you’ll wind up somewhere else.”

Step 1 - Determine your priorities. Know what you are good at and craft a growth plan that focuses on your strengths as a business.

Step 2 -  Create Sales Goals. Motivate yourself and your employees by creating an annual sales goal that will push your company, but is still feasible to achieve. Create quarterly goals that have attainable steps to ensure quick wins.  

Step 3 - Track the metrics that matter. One metric that may matter to your company is your sales funnel. For example, if you get 25 leads for every 50 prospects, that is a metric that you can track and target for improvement. Metrics provide data that helps us plan our decisions.  

We hope you enjoy this episode of the Push Thru Podcast!

 

Quick Cuts

In your experience what do you see as the greatest weakness companies have with their marketing plan?

          “Trying to bite off more than they can chew. Sticking to old ways. Doing everything on their own.”

1 resource that you recommend that relates to this subject.

“HubSpot Academy Courses.”

 

Show Notes

“If you don’t know where you’re going, you’ll wind up somewhere else.” As a continuation from part one, we cover the main steps to building a strong growth plan that will move your company forward with a purpose and a sense of direction.

 

Links:

For more on Benali Marketing: http://bit.ly/2E5Ue8S

To get in contact with Khalil Benalioulhaj: khalil@benalioulhaj.com

To get the business identity questionnaire: http://bit.ly/2BZ3hH3

For more on HubSpot Academy Courses: http://bit.ly/2CM1jd8

For great articles on the Cabinet Industry: http://bit.ly/2lg7UpA

To learn more about Ultimate Cabinet Components: http://bit.ly/2lwT5Qw

To get in contact with Jeff Finney: http://bit.ly/2BZbzTZ