008 - How to Market on a Low Budget: Part 1
with Khalil Benalioulhaj
Episode 008
Marketing as a small company can be one of the most challenging aspects of business. You never actually know where to start and it feels like there are endless directions you could go. Khalil Benalioulhaj is the founder of Benali Marketing, a marketing agency for small businesses. What you'll learn from Khalil the first time you sit down with him is that marketing isn't just a logo or an advertisement on social media. Marketing, when done right, has the potential to change and improve the trajectory of your business as a whole. Everything from your product offerings to your customer service can be enhanced by investing time and energy into your marketing.
In this three part series on How to Market on a Low Budget, Khalil walks us through the details of how to develop a marketing strategy for our companies that will grow our businesses without breaking the bank. Whether you've been marketing for years or you only market through word of mouth, our conversation will help you determine where you're headed with your company and how you can better reach your ideal customer.
We hope you enjoy this episode of the Push Thru Podcast!
Quick Cuts
Best advice or quote
"You do not have because you do not ask." James 4:2
Personal habit/trait that makes you more successful
“I love to learn. Trade up and be intentional with what you're doing.”
What does the future of our industry look like?
“A higher focus on referrals. Delighting customers and earning their trust over the bigger companies.”
1 resource, app, or anything that makes you better
“The less apps the better. Google Drive is essential.”
1 book that you consider to be your favorite
“Start With Why by Simon Sinek"
Show Notes
Marketing as a small company can be one of the most challenging aspects of business. Marketing, when done right, has the potential to change and improve the trajectory of your business as a whole. In this three part series on How to Market on a Low Budget, Khalil walks us through the details of how to approach developing a marketing strategy for our companies that will grow our businesses without breaking the bank. Whether you've been marketing for years or you only market through word of mouth, our conversation will help you determine where you're headed with your company and how you can better reach your ideal customer.
Links:
For more on Benali Marketing: http://bit.ly/2E5Ue8S
To get in contact with Khalil Benalioulhaj: khalil@benalioulhaj.com
To get the business identity questionnaire: http://bit.ly/2BZ3hH3
For Start With Why by Simon Sinek: http://amzn.to/2C0oCQb
For great articles on the Cabinet Industry: http://bit.ly/2lg7UpA
To learn more about Ultimate Cabinet Components: http://bit.ly/2lwT5Qw
To get in contact with Jeff Finney: http://bit.ly/2BZbzTZ